The vehicle wrapping industry in EMEA is experiencing remarkable growth, driven by innovation and increasing demand. As we approach 2025, several key trends are shaping the future of this versatile solution for customisation, protection, and branding.
Rapid Market Growth
One of the most important signs of growth is the upward trajectory of the European vehicle wrapping market, especially in the last few years. With the increased demand for both personal and commercial vehicle wraps, it has been forecasted that the market will expand with 21.6% compound annual growth rate to 2030, generating almost €7.24 million! And that is only for the next 5 years! These numbers stand as strong evidence that the industry has yet to reach its full potential, signaling even greater opportunities ahead. (https://straitsresearch.com/report/automotive-wrap-films-market)
Colour Change and Customisation
Aesthetics now define personal style, especially when reflected in your vehicle’s design. The demand for unique colour-changing films and wraps is soaring, with vibrant and classic colours like orange and black, combined with matte finishes, being particularly sought after for their premium look and sleek appeal.
Luckily, Arlon has been in the game for several years, expanding our Premium Colour Change range to a 40-colour palette across gloss, satin, and matte finishes, with 10 more scheduled for release in February. This curated range has become a professional favourite, delivering versatility, premium aesthetics, and unmatched durability that turns heads on the road. (https://www.linkedin.com/pulse/europe-vehicle-wrapping-market-application-market-fusion-strategies-fk9hf/)
Technological Advancements
Along with customisation, innovations in wrap films and application techniques are being born. For example, textured finishes are gaining popularity in the EMEA region offering both aesthetic appeal and improved durability.
Arlon’s innovative FLITE Technology has revolutionised the wrapping process, enabling wrappers to improve productivity and complete full wraps even in the most demanding environments with ease. This technology ensures effortless repositioning, bubble-free application, and eliminates glue lines, allowing wrappers to work single-handedly.
Eco-Friendly Materials
Another key driver in the EMEA market is the shift towards eco-friendly wrapping materials. As the demand for sustainable products increases, manufacturers are responding by developing innovations with biodegradable and recyclable films.
Aligning with the global efforts to reduce the environmental impact has always been a high priority for Arlon. Therefore, we focused our efforts on developing innovation and the VITAL range came to life. Designed for a variety of fleet, vehicle and rivet applications and branding, the VITAL range is a non-PVC product that combines premium quality and durability.
Advertising and Branding
Vehicle wraps have become modern-day billboards, and their growing popularity is absolutely justified! In the last couple of years, vehicle wrapping has become a powerful marketing tool, especially for commercial fleets. This innovative advertising method is cost-efficient and reaches a broader audience, making it increasingly attractive to business owners.
Our bestsellers in this category, SLX+ and SLX Cast Wrap, are among the most preferred vinyl films for mobile vehicle branding. Designed with Arlon’s FLITE Technology, the cast films are perfect for bigger surfaces and are so easy to apply that it can be done by one wrapper! Plus, they get to tackle those hard-to-reach deep channels and curves perfectly.
Paint Protection Films (PPF)
Let’s talk about PPF! Paint protection films provide double the benefit – safeguarding vehicle’s original paint while providing options for customisation. PPF combines perfectly with traditional vinyl wraps and provides value for people who want to keep the resale value of their vehicle while also changing aesthetics.
Digital Integration
The demand for visually appealing, high-quality graphics and logos has led to the integration of computer-aided design (CAD) and 3D modeling softwares in the wrapping world. These technologies allow for detailed and precise work on the graphics, enhancing the vibrancy and the overall look of the films.
Full Wraps over Partial Wraps
Who wants a partial wrap when you can customise your whole vehicle? That’s right! Full wraps are taking over and are taking over as a preferred choice, delivering unparalleled visual impact by providing complete vehicle coverage and limitless creative possibilities.
We, at Arlon, provide vinyl wraps for both applications – you can choose between colours, prints, products, designs and types of wrapping. We have it all and we have it in abundance!
The vehicle wrapping industry in EMEA looks promising, driven by groundbreaking technological advancements, a commitment to sustainability, and an increasing demand for personalised solutions. Whether it’s for enhancing aesthetics, promoting brands, or protecting vehicles, wraps are becoming an essential part of the automotive industry. As we look beyond 2025, innovations in materials, techniques, and applications promise to push the boundaries of what’s achievable in this ever-evolving field.
